Heikki Väänänen joins the Board of Directors of Fruugo

– and brings strong retailing experience to Fruugo. Welcome!

Fruugo is happy to announce that Heikki Väänänen, CEO of one of the largest Finnish retailers Tokmanni Group, has joined Fruugo’s Board of Directors. Heikki will bring valuable retailing experience to Fruugo not only in terms of deep understanding of consumers’ purchase behaviour, but also the business [...]

Rework Reflections: Chapter Takedowns

If you missed my intro to this series of blog postings, my intention is to “review” the book Rework by reading it chapter by chapter, and reflecting the ideas against my own thoughts, as well as against the past, present and future realities of Fruugo. This second posting will cover the six short sections of [...]